Key Takeaways:
- Use the Problem-Solution template to attract clients searching for answers
- Myth-busting carousels position you as an authority
- Client transformation stories build trust and social proof
- Every carousel should end with a clear call-to-action
As a coach, TikTok carousels are one of the best ways to attract clients without feeling salesy. They let you demonstrate expertise, provide real value, and build trust before someone ever hops on a call with you.
But staring at a blank screen wondering what to post? That's where templates come in.
Here are 7 proven carousel templates you can copy and customize for your coaching business. Need help with the basics first? Check out how to make a TikTok carousel and our image size guide.
Template 1: The Problem-Solution
This is the most versatile template for coaches. It positions you as someone who understands your audience's struggles and has the answer.
Structure:
- Slide 1: State the problem (hook)
- Slide 2: Why this problem exists
- Slide 3-5: Your solution broken into steps
- Slide 6: Results they can expect
- Slide 7: CTA
Example for a business coach:
- Slide 1: "Why your discovery calls aren't converting"
- Slide 2: "Most coaches pitch too early"
- Slide 3: "Step 1: Spend 70% of the call listening"
- Slide 4: "Step 2: Ask about their biggest obstacle"
- Slide 5: "Step 3: Only pitch if you can genuinely help"
- Slide 6: "My clients went from 20% to 60% close rates"
- Slide 7: "Follow for more sales tips"
Template 2: The Myth Buster
This template works because it creates curiosity and positions you against common bad advice.
Structure:
- Slide 1: "Stop believing this about [topic]"
- Slide 2: The myth stated clearly
- Slide 3: Why it's wrong
- Slide 4-5: The truth
- Slide 6: What to do instead
- Slide 7: CTA
Example for a fitness coach:
- Slide 1: "The biggest lie in fitness"
- Slide 2: "You need to eat less to lose weight"
- Slide 3: "Under-eating actually slows your metabolism"
- Slide 4: "Your body holds onto fat when it thinks you're starving"
- Slide 5: "Most of my clients eat MORE and lose weight"
- Slide 6: "Focus on protein and strength training first"
- Slide 7: "Save this and share with someone who needs it"
Template 3: The Quick Wins List
People love actionable tips they can implement immediately. This template delivers fast value.
Structure:
- Slide 1: "X things you can do today to [result]"
- Slides 2-6: One tip per slide
- Slide 7: CTA
Example for a mindset coach:
- Slide 1: "5 things to do when anxiety hits"
- Slide 2: "1. Name 5 things you can see"
- Slide 3: "2. Take 4 deep breaths"
- Slide 4: "3. Feel your feet on the ground"
- Slide 5: "4. Splash cold water on your face"
- Slide 6: "5. Text someone you trust"
- Slide 7: "Follow for more mental health tips"
Template 4: The Client Story
Nothing sells coaching like real results. This template lets you share wins without being braggy.
Structure:
- Slide 1: Hook with the transformation
- Slide 2: Where the client started
- Slide 3: The main obstacle they faced
- Slide 4: What you did differently
- Slide 5: The results
- Slide 6: Key lesson anyone can apply
- Slide 7: CTA
Example for a career coach:
- Slide 1: "How Sarah went from $60K to $120K in 6 months"
- Slide 2: "She was stuck in a job she hated, afraid to negotiate"
- Slide 3: "Her biggest block: she didn't believe she was worth more"
- Slide 4: "We rebuilt her confidence and practiced salary conversations"
- Slide 5: "She got 3 offers and negotiated 40% above asking"
- Slide 6: "Your skills are worth more than you think"
- Slide 7: "DM me 'SALARY' for my free negotiation script"
Template 5: The Comparison
This template works well for challenging assumptions and showing a better way.
Structure:
- Slide 1: "[Thing A] vs [Thing B]"
- Slide 2-3: What most people do (Thing A)
- Slide 4-5: What actually works (Thing B)
- Slide 6: The difference in results
- Slide 7: CTA
Example for a productivity coach:
- Slide 1: "Hustle culture vs Sustainable success"
- Slide 2: "Hustle: Work 80 hours, sleep when you're dead"
- Slide 3: "Hustle: Burn out every 6 months"
- Slide 4: "Sustainable: Work focused 40 hours"
- Slide 5: "Sustainable: Protect your energy like an asset"
- Slide 6: "Same results, 10 more years of doing it"
- Slide 7: "Which one are you choosing?"
Template 6: The Framework
Coaches often have proprietary methods. This template lets you tease your approach without giving everything away.
Structure:
- Slide 1: "My [X]-step framework for [result]"
- Slides 2-5: One step per slide with brief explanation
- Slide 6: What makes this different
- Slide 7: CTA to learn more
Example for a relationship coach:
- Slide 1: "The 4-step repair conversation"
- Slide 2: "1. PAUSE: Wait until you're both calm"
- Slide 3: "2. PERSPECTIVE: Share your experience, not accusations"
- Slide 4: "3. LISTEN: Repeat back what they said"
- Slide 5: "4. PLAN: Agree on one small change"
- Slide 6: "This works because it removes blame from the equation"
- Slide 7: "Link in bio for my free relationship toolkit"
Template 7: The Behind-the-Scenes
People connect with people, not just advice. This template humanizes your coaching brand.
Structure:
- Slide 1: "What running a coaching business actually looks like"
- Slides 2-6: Real moments from your day/week
- Slide 7: Key insight or lesson
- Slide 8: CTA
Example:
- Slide 1: "A week in my coaching business"
- Slide 2: "Monday: 3 client calls, meal prepped between sessions"
- Slide 3: "Tuesday: Recorded a podcast, had a call go over by 30 min"
- Slide 4: "Wednesday: No calls, just content creation"
- Slide 5: "Thursday: Launched a new offer, 4 people signed up"
- Slide 6: "Friday: Half day, went for a long walk"
- Slide 7: "Building a business that fits your life is possible"
- Slide 8: "Follow for more behind the scenes"
How to customize these templates
These templates are starting points. Here's how to make them your own:
- Use your voice - Add your personality, humor, or style
- Include specific numbers - "3 clients" is more believable than "many clients"
- Match your niche - Swap the examples for your specific coaching focus. We also have templates for fitness creators and small businesses.
- Test and iterate - Track which templates get the most engagement and double down
Create carousels faster with PostWaffle
Writing carousel content from scratch takes time. PostWaffle can generate slide copy based on these templates, design the layouts, and even schedule them to post automatically.
If you're spending hours on content creation every week, automation might be the thing that finally makes consistency sustainable.
Pick one template from this list and post your first carousel this week.